Mastercard will teach Russians to pay for purchases using selfies

Biometric data is widely used in the high-tech world to identify a user’s identity. The specialists at Mastercard decided to use the swiping capabilities in order to simplify the process of paying for purchases. The technology was named Selfie Pay. With its help, the buyer can create confirmation of his desire to purchase a product or service..

The work will be carried out by reading the face parameters and identifying them with the data previously placed in the system. Thus, the purchase will be possible through quick identification with a mobile phone camera. The advantage of this technology is complete protection against unauthorized spending of funds from the user’s account..

This technology is already actively used all over the world. There are at least 37 countries for which Selfie Pay is not a novelty, but for Russia this experience will be an important step in the application of innovative technologies. In order to popularize and demonstrate the possibilities, the Mastercard team held a presentation as part of the event «Innovation space» in Moscow. It is planned to start the widespread introduction of the presented technology in the country.

Mastercard will teach Russians to pay for purchases using selfies

In addition to the ability to pay for purchases by reading biometric data, experts also talked about developments in the field of shopping using VR technologies: virtual reality can take commerce to a new level.

Earlier we wrote that MasterCard received a patent for anonymous transactions through the blockchain..

text: Evgeniya Likhodey, photo and video: MasterCard

Mastercard will teach Russians to pay for purchases using selfies

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